"Society keeps telling you what you're supposed to be”

Louise Stokes founded iconic Jewellery boutique Loulerie in 2007 and stocks designer and niche jewellery brands as well as her own brand of fine jewellery.

In her early 20's Louise worked as an intern for Alexis Bittar in New York, and her experiences in NY ultimately led her on her journey to launch Loulerie.

One of the things I admire about Louise the most is her authenticity and in listening to this episode you will see what I mean, she talks in a refreshingly honest way about her struggles of trying to build a luxury brand during Ireland's recession at the same time as becoming a mum.